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The Potenza S-03 Pole Position is a Max Performance Summer tire that was developed to meet the needs of the drivers of high performance sports cars, coupes and sedans by bringing Bridgestone's F1 tire technology and design to the streets while blending dry and wet traction without abandoning comfort and wear. The Potenza S-03 Pole Position features Bridgestone's UNI-T AQ II Technology that uses advanced compound and construction features to enhance and preserve wet traction through the tire's life. The Potenza S-03 Pole Position provides max performance that lasts, however like all summer tires, it is not intended to be driven in near-freezing temperatures, through snow or on ice.

On the outside, the Potenza S-03 Pole Position molds a Super Long Link Carbon Black, Dual Layer Tread II compound into a directional tread design that features notched shoulders, large "High Nose" intermediate tread blocks (that are shaped like the side view of a "high nose" F1 car) and a continuous center rib to provide quick dry road response and handling. Super Slant 3D grooves help direct and evacuate water through the tire to resist hydroplaning. The continuous center rib also helps reduce noise while providing constant road contact to enhance straight-line stability. Internally, the Potenza S-03 Pole Position features Bridgestone's Computer Optimized Component System which blends twin steel belts with spiral-wrapped Jointless Cap & Layer Construction which stabilize the tread area to enhance handling, high-speed capability and ride quality while minimizing weight.

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